Packaging Architecture for Oral Care
A system architecture created to consolidate and standardise packaging attribute guidelines for Unilever's oral care brands through translating brand aspirations to packaging formats.
Research and conceptualisation of brand attributes and their translation to packaging features along with generation 3D product visuals, creation of system architecture workflows, UI/UX for webpage interface as well as a brand identity by conjugating System Design methodologies with Graphic Design techniques.
Packaging, Product Experience, System Design, UI/UX
NID, Ahmedabad / Mumbai, India
Guide : Dr. Tridha Gajjar
Graduation Project internship at
Hindustan Unilever Ltd.
for National Institute of Design.
Project process, details and deliverables not presented as protected by an NDA.
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